Old Media
Old media, also known as traditional or heritage media, was characterised by mass communication such as
- newspapers
- magazines
- radio
- television
Web 1.0
The 'information web'.
- very advertising friendly
- re-purposing for the web
- hyperlinks without interaction
Web 2.0
The 'social web'.
- Facebook, Twitter, Skype
- Wikipedia
- focus upon social groups
- prod-users
- producer-users
- produsage
- models of production which are led by, or crucially involved, users
- demonstrates the changed content production value chain model in collaborative online environment
Web 3.0
The 'semantic web'.
- making sense of information on the web
- machine-readable meaning to packets of information
- e.g. location or interest specific advertising
- multi-layer questions - 'meta taggging'
- special HTML tags providing information on web pages
- focus is upon individuals
- enabled by Smartphones, as they can
- access where you are
- know what you are doing
- remember previous activity
iPhone's Ability to Access Personalised Information
- hyperlocalisation
- specific content delivery
- news my way
- advertising specifics
- lack of general knowledge
Entitlement: is it the death of journalism?
Web news has always been cheap and available, just as newspapers have always been cheap and widely available, so what happens if we have to start paying?
Considerations
- newspapers used to make money through advertising and the classifieds
- yet Ebay has surpassed the classifieds
- resulting in reluctance to pay for advertising in newspapers
- People are reluctant to pay for things online, due to previous sense of entitlement
- Monetising - will people pay for journalism if you can value-add?
- known as a paywall
- e.g. 'Times Plus' - membership gives additional privileges
Times Plus
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